Sierra Avenue Valley Boulevard Land Use Study

Fontana, California

City of Fontana/Southern California Association of Governments

Lead Consultant

2012 - Present

CD+A is leading a multidisciplinary team in recommending improvements, projects, and policies that will achieve a variety of goals in an important activity center of Fontana, California. The project area is focused on the city's most congested intersection and includes a major Kaiser Permanente medical campus. The project was funded by a Compass Blueprint grant from the Southern California Association of Governments (SCAG).

The project began with the definition of a clear set of interrelated goals: Reduce congestion; increase walkability; improve transit; implement land uses that complement the Kaiser campus; explore the addition of more housing; and create a positive gateway to Fontana. CD+A and the project team researched existing conditions relevant to these goals, including demographics, transportation conditions and behavior, existing and planned land use, and the market. The team undertook surveys of Kaiser employees, members and visitors and counted pedestrians and bicyclists. The project team's major finding was that while the ingredients for a vital center of activity exist in the Sierra-Valley area, it is challenged by over-accommodation of the automobile and market mis-matches between the Kaiser community and the surrounding retail.

Consequently, CD+A's recommendations emphasized improving multimodal transportation options, building a better public realm, and creating an identity for the area both in policy and on the ground. Specifically, the team recommended a vision for the Sierra Avenue corridor that connects the project area to downtown Fontana; pedestrian improvements along Sierra Avenue whose focal point would be a wide pedestrian promenade at the edge of the Kaiser campus; and the location of a transit hub with a planned bus rapid transit station at the Kaiser campus. The team believed these transportation and public realm improvements would help leverage the activity of the area into a compelling place and catalyze future development.